Syrupy-soda drinkers don't understand the allure of Diet Coke. If
you like a drink to coat your throat with motor oil-like goo, then
you just won't get it. Diet Coke is not for dieters. Diet
Coke is for those of us who are modern enough to take that leap of
faith into the realm of the unknown. It is more mysterious than Tab,
more adult than Coke Classic, more bitter and dry than Fresca. Diet
Coke is that wonderful junction where science meets food. It is the
ultimate synthetic food: calorie-free, nutrient-free, and vaguely
immoral. And when you spill it, it doesn't leave a sticky mess. Don't
contemplate the possible side effects of the ubiquitous but nefarious
Aspartame. Don't worry over the excess caffeine. Don't stew about
the potassium benzoate or the phosphoric acid. These are mere trifles.
Just trot yourself down to the local 7-Eleven and get a 44 oz. Super
Big Gulp Diet Coke and suck it in.
The Coca-Cola Company's Diet Soda Timeline
1963:
TAB
We always had Tab in the house. The can's a classic, but I really loved
those 1-quart bottles that came in 6-packs.
1966: FRESCA
Crisp and dry diet grapefruit. My grandma's soda & another favorite
of mine.
1974: SUGAR-FREE SPRITE
Limon is also the secret of Sugar-Free Sprite, which has since been renamed
DIET SPRITE (1983).
1982:
Diet
Coke
1984
Diet Fanta
1987
Diet Mello Yellow
(who knew there was even a demand?)
c o n s u m e
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1963:
TAB
of mine.
